Dan-O’s Seasoning is moving into new East End offices to keep up with the brand’s trajectory as one of fastest-growing brands in the seasoning category.
Dan-O’s has outgrown its office space at 13101 Magisterial Drive due to high product demand, according to a news release. With more than 40 employees, Dan-O’s expects to move into the building at 3195 Terra Crossing Boulevard in eastern Jefferson County in December.
The new location will accommodate the company's rapid expansion fostering stronger cross-functional collaboration and culture and more innovation.
The company is the newest resident and first signed tenant of “The West,” a retail/commercial facility directly off Interstate 265 in East Louisville.
Dan-O Seasoning’s corporate offices will now be housed on the first floor of the three-story 72,000-square-foot office space. The space will include a test kitchen to develop more flavor and film the one-of-a-kind digital content the Dan-O’s brand is known for. The office building boasts a lounge, coffee bar and roomy greenspace courtyards. The space will emphasize flexibility for workers.
“Dan-O’s Seasoning hasn’t stopped growing since we exploded on TikTok in 2020,” said CEO Phil Crosby in the release. “This move gives our existing team members room to work in an environment that inspires the creativity that fuels our product and the fun behind our brand, and it also allows us to grow our team as demand increases across the country.”
Dan-O's has been a staple in recent years on our Fast 50 list of Greater Louisville's fastest-growing private companies. Last year, it landed at No. 6 on the list, with three-year revenue growth of 900% and total 2022 revenue of just shy of $20 million.
We also reported earlier this year that the company was combining with Crosby's company, Crosby Interactive. Dan-O's also is regularly releasing new flavors of its seasonings.
Dan-O’s Seasoning was founded by Dan Oliver, a Louisville native, in 2015.
Their company's ascent was marked by 4.5 million followers and 75.6 million likes on TikTok. Products are now available at more than 18,000 retailers including Kroger, Walmart, Albertson’s, Safeway, Publix and more.
The area of the new office location is shared with Thorntons LLC headquarters, Galen College of Nursing’s 11-acre campus, Digenis Plastic Surgery Institute, ARGI Financial Group, UofL Health, Primrose School, Mercedes Benz, Harley Davidson and Publix Grocery.
Seth Edens with TRIO Commercial Property Group represented landloord Cole Schwein and Alex Brey of Oxford Rhine Real Estate represented the tenant.
The lease is for seven years and investment costs have not been disclosed. Schaefer Construction is the general contractor on the project; WorK Architecture + Design is the architect; and Indigo Mavens are designers.
The building was designed with the “healthy workplace” model in mind. This means that adaptability in the office space is imperative for successful businesses in order to account for possible economic, climate or health disruptions in the future, the release says. To do this, it features increased ventilation, sterilization and filtration; many semiprivate outdoor courtyards; and natural daylight with floor-to-ceiling glass.
